Effective Date: September 12, 2026
Jurisdiction: Hong Kong Special Administrative Region
At CUECHI ("we", "our", or "us"), we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, purchase our handcrafted lifestyle and tech accessories, or interact with our brand. We strictly adhere to the requirements of the Personal Data (Privacy) Ordinance (Cap. 486) of the Laws of Hong Kong.
1. Information We Collect
We collect personal information that you voluntarily provide to us when you register on the website, place an order, subscribe to our newsletter, participate in a promotion, or contact our customer support.
- Identity & Contact Data: Name, billing address, shipping address, email address, and telephone number.
- Transaction Data: Details about payments to and from you and other details of products you have purchased from us.
- Technical & Usage Data: Internet protocol (IP) address, browser type and version, time zone setting, browser plug-in types and versions, operating system, and platform on the devices you use to access our website.
- Marketing & Communications Data: Your preferences in receiving marketing from us and your communication preferences.
2. How We Collect Your Information
We use different methods to collect data from and about you including through:
- Direct Interactions: You may give us your Identity, Contact, and Financial Data by filling in forms or by corresponding with us by post, phone, email, or social media channels (such as Rednote, Douyin, Threads or Instagram).
- Automated Technologies or Interactions: As you interact with our website, we automatically collect Technical Data about your equipment, browsing actions, and patterns using cookies and similar tracking technologies.
3. Purpose of Use & Data Processing
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
- To register you as a new customer and process and deliver your orders.
- To manage our relationship with you, including notifying you about changes to our terms or privacy policy.
- To administer and protect our business and website (including troubleshooting, data analysis, and system testing).
- To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the content we serve to you.
- To comply with legal and regulatory obligations applicable under Hong Kong law.
4. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to track activity on our website and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our service.
5. Disclosure of Your Information
We may share your personal data with external third parties strictly for operational necessities:
- Service Providers: Trusted third-party vendors who provide IT, system administration, payment processing, shipping, and courier services operating from Hong Kong or internationally.
- Professional Advisers: Lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services.
- Legal Authorities: Law enforcement agencies, regulators, or courts in Hong Kong when required to do so by law or in good faith belief that such action is necessary to comply with legal processes.
We do not sell, rent, or trade your personal information to third parties for commercial marketing purposes.
6. International Data Transfers
As an international lifestyle brand operating from Hong Kong, your information may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ. We take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.
7. Data Security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.
8. Data Retention
We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, and applicable legal requirements.
9. Your Rights Under the PDPO
Under the Personal Data (Privacy) Ordinance (Cap. 486) of Hong Kong, you have rights including:
- Right of Access: You have the right to request a copy of the personal data we hold about you.
- Right of Correction: You have the right to request that we correct any personal data you believe is inaccurate or incomplete.
- Right to Opt-Out of Marketing: You can ask us to stop sending you marketing messages at any time by following the unsubscribe links on any marketing message sent to you.
Note: In accordance with the PDPO, we reserve the right to charge a reasonable fee for the processing of any data access request.
10. Changes to This Privacy Policy
We keep our privacy policy under regular review. Any changes we make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by email. Please check back frequently to see any updates or changes.
Contact Us
If you have any questions about this Privacy Policy, wish to exercise your data access or correction rights, or have complaints regarding data privacy, please contact our Data Protection Officer at:
Email: support@cuechi.com
Address: CUECHI, Hong Kong